calculated risk
Sonoma County, Rosé, 2025
$29.00
a fresh dry rosé with berries, citrus, watermelon, and a crisp finish.
sold out.
that didn't last long. our rosé sold out faster than we planned.
join the list and we'll let you know when it's back.
THE IDEA•
THE ASK•
THE DEAL•
THE INVESTMENT•
THE PROMOTION•
THE PARTNERSHIP•
THE FIRST YES•
BEGIN ANYWAY•
OPEN THE BOTTLE•
THE IDEA•
THE ASK•
THE DEAL•
THE INVESTMENT•
THE PROMOTION•
THE PARTNERSHIP•
THE FIRST YES•
BEGIN ANYWAY•
OPEN THE BOTTLE
a closer look
meet our rosé.
+
2025 vintage
picked for freshness, bright fruit, and a clean dry finish.
−
sonoma county
responsibly farmed fruit from california’s north coast.
+
dry style
crisp, clean, and refreshing without being sweet.
−
serve chilled
made for patios, easy dinners, sunny afternoons, and one more glass.
how it drinks
fresh, dry, and easy to pour.
open the bottle
the easy yes.
+
berries, citrus, watermelon, and a crisp finish.
−
cold from the fridge. ready whenever plans change.
+
salads, seafood, spicy food, patios, and sunny afternoons.
usually how it starts.
“what bottle is this?”•
“that’s really good.”•
“pour me another glass.”•
“where can i get this?”•
“save me some.”•
“we should open another bottle.”•
“i need a bottle of this.”•
“okay, i’m taking a picture of the label.”•
“what bottle is this?”•
“that’s really good.”•
“pour me another glass.”•
“where can i get this?”•
“save me some.”•
“we should open another bottle.”•
“i need a bottle of this.”•
“okay, i’m taking a picture of the label.”•
“what bottle is this?”•
“that’s really good.”•
“pour me another glass.”•
“where can i get this?”•
“save me some.”•
“we should open another bottle.”•
“i need a bottle of this.”•
“okay, i’m taking a picture of the label.”